How do you handle the negative review that's actually unfair?

Two steps. First, the agent surfaces the complaint internally so the firm has a chance to address the underlying issue before responding publicly. Second, the public response is drafted to be measured, professional, and respectful of confidentiality. A partner reviews every negative-review response before it posts.

Does this work if we don't have a marketing person?

Especially if you don't. The whole point is that the response and request work happens without consuming attorney time or a marketing seat. A partner reviews drafts in passing; the agent handles the rest.

AI Reviews & Reputation Agent

Identifies the satisfied client at the right moment, drafts the review request, and prepares the firm's response when a review lands. Complaints get surfaced internally before they become a 1-star post.

Review-request timing tuned to the matter milestone, not a blast cadence
Drafts a personalized request, never a generic template
Polished response to every public review drafted in your voice
Internal complaint surfacing before client posts publicly

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SOC-2 Certified

HIPAA Compliant

The review you would have asked for too late

A divorce client receives her final decree on a Wednesday. She's relieved, grateful, ready to move on. By the time your firm's quarterly review request goes out 6 weeks later, the emotional moment has passed and the response rate is in the single digits. The Reviews & Reputation agent flags her case as ready for a request the day the decree lands, drafts a personalized note from the lead attorney, and sends it after attorney review. The request lands in her inbox while the gratitude is still fresh.

What the Reviews & Reputation agent does

Watches for matter milestones that signal a satisfied client (positive resolution, decree, settlement received)
Drafts a personalized review request from the lead attorney, in your voice
Monitors Google, Avvo, Yelp, and your firm's profile pages for new reviews
Drafts a response to every review (positive or negative) for attorney approval and posting
Surfaces emerging complaint signals from email or client portal messages before they go public

Integrations

Google Business Profile API for review monitoring
Avvo, Yelp, and other practice-area review sites
Practice management system for matter milestone signals
Gmail or Outlook for the request and response layer

Practice-area fit

Every engagement tunes the agent to your firm's specific matter mix. The areas below are where we've seen this agent fit most naturally.

All Practice Areas

Function

Intake & Growth

Safety posture

Requests and responses are drafts under attorney review. The agent never asks for a review from a client whose matter is unresolved or whose interaction history shows friction. Negative-review responses are particularly sensitive; those always route to a partner before posting, with the draft framed for the firm's defamation and ethics posture.

Frequently Asked Questions

The agent respects the rules of every jurisdiction your firm practices in. State-specific rules on reviews, testimonials, and solicitation are encoded in skill files and applied per matter venue. If a request is restricted, the agent doesn't draft one.